About Us

Launched in 2006, ELEKTRONIK ARTIKEL was the first one-of-its kind large format specialist retail store that catered to all multi-brand digital gadgets and home electronic needs in UK. Over a decade since its inception, today ELEKTRONIK ARTIKEL caters to over 10 Million customers and has almost become synonymous for all electronics needs, with its tech-savvy staff, product range, online presence and the will to help customers

Bringing alive the promise of a ‘Brighter Every Day’ for its customers, ELEKTRONIK ARTIKEL offers a world-class ambience to shop both in-store and online at www.electronicbestchoice.com, giving customers a seamless ‘omni-channel’ shopping experience that lets him/ her enjoy the best of both the online & the offline worlds. ELEKTRONIK ARTIKEL is also the first omni-channel electronics retailer uniting the varying customer touch-points: a full-fledged ELEKTRONIK ARTIKEL Store and the Online Electronics Shop, i.e. the website. By availing ELEKTRONIK ARTIKEL’s omni-channel services, a customer can order their favourite electronics online and pick it up from the nearest store or with its virtual aisle feature; can place an order of their dream gadget not available at the store; but available on www.electronicbestchoice.com and get it delivered to their doorstep. Customers can also opt for the express shipping feature which enables a customer to get a product delivered to their doorstep within 3 hours


ELEKTRONIK ARTIKEL ensures there is something for everyone with over 6000 products – Digital Gadgets like Mobile Phones, Laptops, Tablets or Entertainment Solutions like Televisions, Sound Bars & Home Theatres or Cameras & Accessories for photography enthusiasts or Home Appliances like Air Conditioners, Refrigerators, Washing Machines or Cooking & Kitchen Appliances like Air Fryers, Soup Makers, Cooktops, Dishwashers.

With over 200 brands and 150+ stores across 40+ major cities of UK, ELEKTRONIK ARTIKEL ensures that for each customer, a Brighter Tomorrow begins Today! From the newlywed couple setting up their house to the son reducing his mother’s burden with a washing machine; from the daughter gifting her parents a new LED TV to the newly promoted manager buying an inverter air-conditioner to make the summer bearable, ELEKTRONIK ARTIKEL ensures that customers always get ‘More for their money’! ELEKTRONIK ARTIKEL also brings CromaELEKTRONIK ARTIKEL Privileges; its Gift Card solution that gives customers the freedom of choice, with Gift Cards and e-Gift Vouchers of multiple denominations.